How Do Free Apps Make Money? 8 Popular and Effective Monetization Strategies



Ever thought about how free applications profit? A significant number of you ought to have an inquiry in your mind that on the off chance that we are downloading any application from the application store, how the application designers can make cash out of it? Indeed, we're here to crash your considerations and make your mind obvious by explaining things in the article. This article is for sprouting business visionaries who wish to begin their voyage and adapt an application or profit with applications to procure easy revenue by distributing free applications in the portable application advertise.

More often than not, you download an application from the application store and essentially start utilizing it. Normally, engineers who offer applications for nothing anticipate installment or benefit in some other structure. In case you're wanting to build up an application and are uncertain how a free application brings benefit, the accompanying article gives explanation.

Let us tell you how famous free products made money off their apps, offer advice on how to choose an app monetization strategy, and check out which software tools to integrate. There’re 90% of the millions of apps available in Google Play or the iOS App Store which are completely free to download. Free apps play a huge role in the market, driving $71.3 billion revenue.

In a nutshell, there’re almost eight well-known monetization strategies from where free applications make money.

  1. Advertising (via banner, video, native ad, interstitial ad, incentivized ad)
  2. Referral Marketing (Amazon)
  3. In-App Purchase & Freemium Model (PokemonGO)
  4. Subscription Model (Wall Street Journal)
  5. Sponsorship (Weather Channel)
  6. Crowdfunding(Hello Earth)
  7. Email Marketing (NY Times)
  8. App Merchandise & E-commerce (Angry Birds)

Freemium Apps Vs Paid Apps Market

In this digital and modern world, the rich functionality of apps is growing. With the help of just one touch, sitting at home, you can order pizza, book a ticket or find a route and what not. It creates a tough competition in the market among developers.

By the year 2018, there are 3.8 million apps on Google Play and 2 million apps in the iOS App Store. The market is very huge and is expected to increase to almost $190 billion by 2020. As per the Statista report, the top grossing apps are all free of charge.





Author: X-Byte Enterprise Solutions, being a Top Web and mobile app development company in USA believe that designing apps for mobiles is very different from web designing. Here, our expert app developers focus on User Interface and User Experience (UI/UX) while developing apps so that the users can avail maximum interaction opportunity. We exactly know and understand the factors that are involved in designing a suitable application for all platforms like iOS, Android etc.

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